SSOSSAN MEDIA
The Lead Response Gap

How much are cold leads costing you right now?

You're already paying for traffic. Plug in your numbers below and see what slow follow-up is quietly taking off the table every month.

From Google Analytics, GSC, or your ad platform.
$
What a typical closed job is worth to you.
20%
Default 20% — the industry average when leads are actually followed up on.
70%
Default 70% — most callers who don't get a fast response never come back. They call the next business.
Estimated Revenue Lost / Month
$84,000
Based on a 20% average visitor-to-lead conversion rate, applied to the numbers above.
Get your full breakdown
See the annual number, the lead math behind it, and what fixing it is actually worth — sent straight to you.